Users were encouraged to "tap & explore" instagram posts, connecting hundreds of thousands of Pure Michigan Instagram followers to local breweries.

Illustrator/Designer: Max Majoros

A custom landing page helped guide users to Michigan’s partner destinations with information on activities and events in the community.

By answering simple questions, this rich media banner served up the perfect Craft Beer to consumers based on your personality.

Paid social posts were also created to promote and drive traffic to the landing page.