A collection of social media brands I’ve managed, art and creative directed.
PROBLEM: Clear Fruit brand lacks brand awareness in a crowded category.
INSIGHT: Clear Fruit Juices only use real fruit flavors with no added preservatives or caffeine.
IDEA: Real fruit flavors makes us all happy.
ROLE: Creative/Art Director
That first sip face.
#fruitmoji #pineapple
Upside down with excitement.
#Fruitmoji #Blueberry
Grabbed the last one grin.
#Fruitmoji #Cantaloupe
Full of flavor Friday!
#Fruitmoji #cherry
Favorite flavor freakout.
#fruitmoji #Strawberry
Last sip smile.
#Fruitmoji #Melon
PROBLEM: AEPC needed a brand refresh and social presence to stay relevant.
INSIGHT: Preventative care and healthy living are great ways to reduce medical expenses.
IDEA: Become an advocate of healthy living by sharing advice and healthcare tips.
ROLE: Creative/Art Director
#SummerSafetyHacks
Just because your favorite pair of shades are dark-tinted doesn’t mean they protect you from UV rays. Make sure to choose sunglasses with a UVA/UVB rating of 100%.
#SummerHealthHacks
Make hydration apart of your routine! Though there is no standard of how much water adults need to drink, a daily rule of thumb is 2.7 liters for women and 3.7 liters for men.
#SummerHealthHacks
Before going out to enjoy summer’s beautiful rays, make sure to apply broad spectrum sunscreen of SPF 15 or higher. Nothing puts a damper on summer fun like a nasty sunburn.
#SummerHealthHacks
One way to prevent mosquitoes from crashing your backyard bonfire is to eliminate their breeding grounds. They only need a half inch of water to reproduce. Getting rid of standing water areas around your home can greatly reduce mosquito population. #SummerHealthHacks
PROBLEM: RIP IT Energy Fuel doesn’t have the media budget to match Red Bull, Monster or other major energy drink competitors.
INSIGHT: RIP IT’s price point makes it more accessible than high priced energy drinks.
IDEA: Don’t try to be something you’re not. Use humor to embrace and define our brand and audience.
ROLE: Creative Director •. Content/Community Manager • Animation/Post-Production. •. Strategy
Can you find all 6 Eagles hidden in this post?
Tomorrow’s Meme. #TheFutureIsNow
Here ya goes… #InUrFace
Don’t forget to update your energy! #RIPIT
Screen Grab to #play WHEEL OF RIP IT. Land on #JACKPOT and DM us to collect your prize!
Jumpin’ into Monday like… #ComeGetSome
PROBLEM: Faygo is an iconic Midwest Pop brand that wanted to remain top of mind over the busy holiday season.
INSIGHT: Faygo represents a sense of nostalgia for a lot of people, especially those traveling during the holidays.
IDEA: Recreate a classic “Coming Home for Christmas” narrative to share and promote on social media.
ROLE: Creative/Art Director • Copywriter • Producer
Shot in one day, at 2 locations, this :60 second social video was shot, edited and produced for under $10k and had almost 200k social impressions.
PROBLEM: Attract a new and younger audience to the Selfridge Air Base “Open House Show.“
INSIGHT: They have social channels but focus on informative content and have a serious tone.
IDEA: Be informative and fun by adapting and incorporating more sharable content.
ROLE: Creative/Art Director
Did you get the correct answer? Check our website (teamselfridge.com) to find out. #ThursdayTrivia
We have something for aviation and mammal lovers alike! #H65
Not to be confused with the mighty @theb52sband the B-25 medium bomber still delivers. #Loudest #SummerFestival
Part of a well-balanced air show. @specialK
An even better couple than @benstiller and @teripolo.official ! #FamilyCircle
The snowbirds were the first aerobatics act to add music to their show. #FunFact
CONTENT MANAGEMENT - SOCIAL MEDIA
When social trends change by the hours, staying organized is the key to being efficient and responsive. See processes and content management systems developed to optimize results.