Offering healthier food fast. The Big Salad offers fresh, nutritious alternatives to the greasy fast food options. I was in charge of creative direction of the franchise during an early stage in its brand development. Projects involved digital, print and social media campaigns. 

The Small Victories Campaign was created to inspire and reward those who get it done. Whether its running a marathon or just doing your laundry, you deserve a little credit. Consumers were encouraged to share their small victories with the Big Salad and in return we gave them some applause along with some free food and bonus rewards. Cause after all, no one wants to cook dinner after cleaning that entire kitchen drawer.

Developing a catering program offered the brand a way to expand their business. Menus, in-store signage, social posts and a logo were created to give the program an identity.