PROBLEM: A marketing agency created a new “power-sports division” and wanted a brand and website to match.

INSIGHT: Bring category leaders together and develop new strategic directions supported by modern data, research and insights.

IDEA: “NEVER YIELD”

ROLE: Creative/Art Director • Graphic/Web Design. •. Strategy/New Business

WE ARE PILOTEER - Brand Video

To define the PILOTEER brand we created a high octane video to set the tone. The video was used on the website, in presentations and at events. I was responsible for writing and outlining the script and also directed the editing process. This also included finding inspirational references for tone and stock clips, organizing and maintaining the production calendar, project management and art buying responsibilities.

edited by Jed Kogler.

piloteeragency.com - website DEVELOPMENT

Click below to view.

Visit piloteeragency.com/

WIREFRAME and design process

From wireframes to final design, I was responsible for the overall vision and execution of the site. I worked directly with the lead developer to design and create PILOTEER’s Agency website.

NEVER YIELD - Brand/industry Motto

With a bold new brand and agency, we needed an even bolder mantra… NEVER YIELD. This became not only just a tagline for Piloteer but an attitude for the industry.

In order to be as authentic as possible, the yield sign was hand crafted and created by yours truly. This included distressing a new sign with rocks, wire brushes, sandpaper, sparklers and spray paint. The sign was then photographed and used as content.

aim expo - content capture

Piloteer launched at the American International Motorcycle Expo. A category leading event that brings together industry experts, business leaders and enthusiasts to showcase discuss and plan the future of ridership. Piloteer didn’t just show up to shake hands though. With a 10ft x 12ft backdrop, 2 HD cameras, lighting, a boom mic, 100 floor graphics, print ads, coasters and even road signs, we set up shop and used the AIM Expo as an open forum.

Interviewing over 50 people from a variety of backgrounds and experience, we invited people to share their first experience on two-wheels and found out what kept them getting back up and back riding. Gathering research and developing content at the same time, we were able to get a thorough understanding of the category, current trends and concerns from the industry itself.

I helped run and operate the video and audio production and get releases signed. I was also editing on the fly to get interviews and content playing on-site and posted to instagram as soon as possible.

Floor Graphics - for AIM Expo