PROBLEM: Michigan isn’t regarded as a unique travel destination.
INSIGHT: Younger travelers are motivated by authentic experiences.
IDEA: Seeing the Northern Lights can be a life-changing experience that you can only find in Michigan.
ROLE: Creative/Art Director
“FIND YOURSELF in PURE MICHIGAN”
Pure Michigan is already known for its scenic landscapes and Great Lakes but there’s entire galaxies to explore when the sun goes down. The Dark Sky Project was created to showcase Michigan’s exclusive access to one of the world’s greatest natural resources, the Northern Lights.
Full Feature
Shot by Eightfold Collective and edited by Hiatus Post (credits below)
Functioning as the Creative Director on this project, I knew Eightfold would capture the true story behind the concept. Using artificial versus natural light as protagonists and antagonists of the narrative, we were able to suggest a deeper more personal connection to travel. And while you may have your own personal reasons for wanting to get away, you can always find yourself in Pure Michigan.
:30 Cutdown
“Dark Sky :30” TV and Social
Behind The Scenes and on-set shooting Dark Sky.
FULL CREDITS:
Talent: Brittney McPherson, Hayden Scott, Sara Julio, Jacqulien Woo, Zach Schafer, Whitney Williams, Narrator - Karis Gibbons, Motorcycle Operator - Ele Bardha
Production: Production Company - Eightfold Director - Kurt Schneider Executive Producer - Nick Stachurski Producer - Rich Hutchins DOP - Paul Theodoroff Timelapse Photography - Shawn Malone Copywriter - Sh’maya Production Manager - Emily Nichols Production Coordinator - Peter Herold 1st Assistant Director - Michael Bryant 1st AC - Josh Nelson 2nd AC - Frank Mannino Data Manager - Jacob Davis Gaffer - Joe Vargo Key Grip - Max Rubner Best Boy Grip - Matt Malone Best Boy Electric - Alan Janush Swing - Chase Wansedel Art Director - Brooke Weatherford Prop Master - Chris Miller Art PA - Gabe Sayre Art PA - Evan McPhail Key PA - Anthony Kalil PA: Prod. Van - Joe Victor PA: RV - Ricky Araoz PA - Alena Valetti PA: Sprinter - Kyle Brow PA - Jon Curtis Makeup - Ila Mindell Wardrobe - Kathy Remski Wardrobe Assistant - Keyna Reynolds BTS - Jon Humphrey Craft Service - Liz Jackson Post: Editor - Kurt Schneider Sound Design - Tailorsound Color - Jacob McKee Composer - Lane King VFX Compositing - Hiatus Post & Esteban Melean